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प्रश्न
What is skimming pricing?
उत्तर
In a skimming pricing strategy, a very high price is set so that in the initial stages, the cream of demand may be skimmed, and the investment made in the product is quickly realised. The aim is to 'sell to classes' who don't care how much they pay for a novel product. Later on, the price may be reduced to tap other segments of the market. This strategy is appropriate in the case of a highly distinctive product which is aggressively promoted in the early stages of its life cycle.
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संबंधित प्रश्न
State any two advantages of cost-plus pricing strategy.
Explain the below mentioned pricing strategy:
Penetrating pricing strategy
It is also known as 'going rate pricing' or competition based pricing.
Introducing a product at low price and increasing the price once the brand succeeds is known as ______ pricing.
______ price refers to the high initial price charged when a new product is introduced in the market.
What is Cost plus pricing policy?
State two disadvantages of Cost plus pricing policy.
Identify two desirable conditions under penetrating pricing.
What pricing strategy will be used to launch shampoo?
"Penetrating pricing leads to setting a high initial price". Comment
