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प्रश्न
What is skimming pricing?
उत्तर
In a skimming pricing strategy, a very high price is set so that in the initial stages, the cream of demand may be skimmed, and the investment made in the product is quickly realised. The aim is to 'sell to classes' who don't care how much they pay for a novel product. Later on, the price may be reduced to tap other segments of the market. This strategy is appropriate in the case of a highly distinctive product which is aggressively promoted in the early stages of its life cycle.
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संबंधित प्रश्न
Explain the below mentioned pricing strategy:
Penetrating pricing strategy
Introducing a product at low price and increasing the price once the brand succeeds is known as ______ pricing.
______ determines the sales volume and the profit margins.
Skimming pricing policy is ideal for introducing a product in the FMCG sector. Justify for or against.
What is Cost plus pricing policy?
State two disadvantages of Cost plus pricing policy.
What are the conditions under which parity pricing is desirable?
What are various strategies used for pricing a product?
"Penetrating pricing leads to setting a high initial price". Comment
Discuss the cons of Penetrating Pricing Policy.
