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प्रश्न
Discuss the cons of Penetrating Pricing Policy.
थोडक्यात उत्तर
उत्तर
- Price Wars: Pricing strategies can trigger price wars, which can negatively impact the profitability of the entire industry.
- Short-term gains: The advantages of this approach may be short-lived if not supported by long-term strategies for customer retention and product differentiation.
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Price - Pricing Strategies
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संबंधित प्रश्न
State any two advantages of cost-plus pricing strategy.
______ is the most common method used for pricing.
Setting a price below than that of the competition is called ______.
Selling price = Total cost per unit + Desired profit per unit is the formula to fix prices under which Pricing Strategy?
Factors which do not influence price determination is ______.
______ determines the sales volume and the profit margins.
The pricing strategy involves charging according to what competitors are charging ______.
What is parity pricing?
State two disadvantages of Cost plus pricing policy.
| Evergreen Cosmetics is planning to launch a new range of 'anti-wrinkle creams' in the Indian market. They conducted a market survey and found potential competition from Remain Young. Since they are targeting the higher strata of society, the cream is being priced much higher than their competitors. They plan to use the television as a media to advertise this anti-wrinkle cream as opposed to print media which is largely used by them for their other products. Officials at Evergreen Cosmetics feel that with the correct style of promotion, they could easily be successful in the market. |
- Identify and explain the pricing strategy that is being used by Evergreen Cosmetics.
- Describe any two qualities that a salesman selling this product should possess.
- Explain any two tools of sales promotion that can be used here.
