Advertisements
Advertisements
प्रश्न
What is parity pricing?
उत्तर
Under this pricing strategy, a business firm adjusts its own price policy to the general pricing structure in the industry. It involves charging according to what competitors are charging. Many companies in an industry follow the price level set by the market leader. This strategy is also known as 'going rate pricing' or competition-based pricing.
APPEARS IN
संबंधित प्रश्न
The strategy of introducing new product in existing market is classified as ______.
Under this Pricing Strategy, a business firm adjusts its own price policy in accordance with general pricing structure in the industry.
The main aim of penetrating pricing is to ______.
Which pricing strategy will be used to launch a high end auto motors?
Give two conditions under which parity pricing is desirable.
Mention the advantages of cost plus pricing.
What is Cost plus pricing policy?
Identify two desirable conditions under penetrating pricing.
What are the conditions under which parity pricing is desirable?
What pricing strategy will be used to launch a high-end smartphone?
