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प्रश्न
What pricing strategy will be used to launch a high-end smartphone?
उत्तर
High-End Smart Phone: Cost plus pricing strategy.
For a high-end smartphone, a cost-plus pricing strategy is commonly used. This approach is based on the principle that the selling price of a product should cover its total cost and provide a reasonable profit margin. The margin can be either a fixed amount per unit or a percentage of the cost. This margin is referred to as a "mark-up," hence the term "mark-up pricing."
संबंधित प्रश्न
Which pricing strategy involves charging according to their competitors?
The strategy of introducing new product in existing market is classified as ______.
Markup pricing is also called as ______.
______ is the most common method used for pricing.
Under this Pricing Strategy, a business firm adjusts its own price policy in accordance with general pricing structure in the industry.
The pricing strategy involves charging according to what competitors are charging ______.
Parity pricing is not relevant under the present marketing conditions. Justify either for or against by giving two reasons.
State two disadvantages of Cost plus pricing policy.
Identify two desirable conditions under penetrating pricing.
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