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प्रश्न
Under this Pricing Strategy, a business firm adjusts its own price policy in accordance with general pricing structure in the industry.
पर्याय
Skimming pricing
Parity pricing
Cost plus pricing
Penetrating pricing
उत्तर
Parity pricing
Explanation:
Parity pricing, also known as going rate pricing or competitive pricing, involves setting prices based on competitors' prices. In this strategy, a business firm aligns its pricing policy with the industry's general pricing structure to remain competitive and avoid price wars.
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संबंधित प्रश्न
State any two advantages of cost-plus pricing strategy.
Which pricing strategy involves charging according to their competitors?
______ price refers to the high initial price charged when a new product is introduced in the market.
The main aim of penetrating pricing is to ______.
______ determines the sales volume and the profit margins.
Mention the advantages of cost plus pricing.
"Competition based pricing is ideal for non-branded products." Comment.
What is Cost plus pricing policy?
What is penetrating pricing?
"Penetrating pricing leads to setting a high initial price". Comment
