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प्रश्न
Mention the advantages of cost plus pricing.
State two advantages of Cost plus pricing policy.
थोडक्यात उत्तर
उत्तर
- Cost plus pricing is the most widely used technique of pricing. It is a safe approach to pricing. It ensures full coverage of costs and helps in achieving a reasonable return on capital employed.
- The method is logical and can be defended on moral grounds. It discourages cut-throat competition in the market.
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Price - Pricing Strategies
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संबंधित प्रश्न
It is also known as 'going rate pricing' or competition based pricing.
Markup pricing is also called as ______.
______ determines the sales volume and the profit margins.
"Competition based pricing is ideal for non-branded products." Comment.
What is skimming pricing?
Skimming pricing policy is ideal for introducing a product in the FMCG sector. Justify for or against.
State two disadvantages of Cost plus pricing policy.
Identify two desirable conditions under penetrating pricing.
| Evergreen Cosmetics is planning to launch a new range of 'anti-wrinkle creams' in the Indian market. They conducted a market survey and found potential competition from Remain Young. Since they are targeting the higher strata of society, the cream is being priced much higher than their competitors. They plan to use the television as a media to advertise this anti-wrinkle cream as opposed to print media which is largely used by them for their other products. Officials at Evergreen Cosmetics feel that with the correct style of promotion, they could easily be successful in the market. |
- Identify and explain the pricing strategy that is being used by Evergreen Cosmetics.
- Describe any two qualities that a salesman selling this product should possess.
- Explain any two tools of sales promotion that can be used here.
Discuss the cons of Penetrating Pricing Policy.
