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प्रश्न
It is also known as 'going rate pricing' or competition based pricing.
पर्याय
Skimming
Parity pricing
Penetration pricing
Cost plus pricing
उत्तर
Parity pricing
Explanation:
Under this pricing strategy, a business firm adjusts its own price policy to the general pricing structure in the industry. It involves charging according to what competitors are charging. Many companies in an industry follow the price level set by the market leader. This strategy is also known as 'going rate pricing' or competition-based pricing.
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संबंधित प्रश्न
______ price refers to the high initial price charged when a new product is introduced in the market.
Setting a price below than that of the competition is called ______.
The main aim of penetrating pricing is to ______.
Give two conditions under which parity pricing is desirable.
Mention the advantages of cost plus pricing.
"Competition based pricing is ideal for non-branded products." Comment.
What is Cost plus pricing policy?
State two disadvantages of Cost plus pricing policy.
What is penetrating pricing?
What pricing strategy will be used to launch a high-end smartphone?
