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प्रश्न
______ price refers to the high initial price charged when a new product is introduced in the market.
पर्याय
Premium
Penetration
Skimming
None of these
उत्तर
Skimming price refers to the high initial price charged when a new product is introduced in the market.
Explanation:
Skimming pricing is a strategy where a high initial price is set for a new product to maximize profits from segments of the market willing to pay the premium price. Over time, the price is gradually reduced to attract more price-sensitive customers. This approach helps companies recover their development costs quickly and target consumers who perceive the product as valuable and are willing to pay more for it.
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संबंधित प्रश्न
Explain the below mentioned pricing strategy:
Penetrating pricing strategy
The strategy of introducing new product in existing market is classified as ______.
Markup pricing is also called as ______.
Introducing a product at low price and increasing the price once the brand succeeds is known as ______ pricing.
Setting a price below than that of the competition is called ______.
What is parity pricing?
Mention the advantages of cost plus pricing.
Identify two desirable conditions under penetrating pricing.
What pricing strategy will be used to launch shampoo?
What are various strategies used for pricing a product?
