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प्रश्न
What pricing strategy will be used to launch shampoo?
उत्तर
Shampoo: Penetrating pricing
This strategy involves setting a low price at the initial stage to quickly popularize the brand and maximize market share. The manufacturer aims to sell to a broad audience. This approach leads to a high sales volume during the early stages of the product's life cycle.
संबंधित प्रश्न
State any two advantages of cost-plus pricing strategy.
Setting a price below than that of the competition is called ______.
Selling price = Total cost per unit + Desired profit per unit is the formula to fix prices under which Pricing Strategy?
Factors which do not influence price determination is ______.
The main aim of penetrating pricing is to ______.
Which pricing strategy will be used to launch a high end auto motors?
Parity pricing is not relevant under the present marketing conditions. Justify either for or against by giving two reasons.
"Competition based pricing is ideal for non-branded products." Comment.
What are the conditions under which parity pricing is desirable?
What pricing strategy will be used to launch a high-end smartphone?
