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प्रश्न
What are the conditions under which parity pricing is desirable?
उत्तर
Parity pricing is an appropriate strategy in the following situations:
- When it is very difficult to measure costs, parity pricing may be the logical first step in a rational pricing strategy.
- When price leadership is well established, charging according to what competitors are charging may be the only safe policy. In an oligopolistic market, charging lower than the leader may lead to price war.
- Where competition is very severe and competitive products are homogeneous.
- It may be less troublesome and less costly than an individualistic pricing strategy.
संबंधित प्रश्न
It is also known as 'going rate pricing' or competition based pricing.
Introducing a product at low price and increasing the price once the brand succeeds is known as ______ pricing.
______ is the most common method used for pricing.
Under this Pricing Strategy, a business firm adjusts its own price policy in accordance with general pricing structure in the industry.
______ determines the sales volume and the profit margins.
Give two conditions under which parity pricing is desirable.
In a competitive market, parity pricing is the appropriate strategy. Justify either for or against.
Identify two desirable conditions under penetrating pricing.
What are various strategies used for pricing a product?
Discuss the cons of Penetrating Pricing Policy.
