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प्रश्न
Describe the longest channel of distribution available for consumer products.
उत्तर
Manufacturer → Agent → Wholesaler → Retailer → Consumer
- This is the longest channel of distribution. It is used when the manufacturer wants to be fully relieved of the problem of distribution.
- The producer hands over his entire output to the selling agent who distributes it among a few wholesalers. Each wholesaler sells to a number of retailers who in tum sell to ultimate consumers.
- In case of cloth this channel is widely used. For the sale of many industrial products an industrial distributor is employed due to the storage facilities provided by him. This channel results in wider distribution of the product.
संबंधित प्रश्न
Which of the following is not included in the function of physical supply?
This is the simplest channel of distribution.
______ refers to the pathway, path or route taken by goods as they flow or move from the point of production to the point of consumption or use.
The traditional channel employed in the distribution of consumer good is ______.
A distribution channel serves as a link between producers and consumers. Give a reason either for or against.
Explain any two methods of direct selling.
Explain the most appropriate channel of distribution to sell heavy industrial products.
Mention four cases where direct selling is more suitable than indirect channels of distribution.
Describe the various types of channels used for distributing the products.
Explain the methods of direct selling
