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प्रश्न
Explain the most appropriate channel of distribution to sell heavy industrial products.
उत्तर
Manufacturer customer: Manufacturers of expensive and highly complex industrial products such as power transformers, boilers etc. sell directly to their users. Customers of such products are generally limited in number and a manufacturer can deal directly with them. A close collaboration is often needed between a manufacturer of industrial plants and machines etc., and his users during all stages of negotiation regarding specifications, price, terms and conditions etc. and installation and after-sales services. Middlemen cannot possibly handle such complex relationships because of lack of technical expertise.
संबंधित प्रश्न
Which of the following is not included in the function of physical supply?
This is the simplest channel of distribution.
______ refers to the pathway, path or route taken by goods as they flow or move from the point of production to the point of consumption or use.
What is direct selling?
Explain any two methods of direct selling.
Describe the longest channel of distribution available for consumer products.
Mention four cases where direct selling is more suitable than indirect channels of distribution.
Explain any two types of consumer products with examples.
Describe the various types of channels used for distributing the products.
Explain the methods of direct selling
