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प्रश्न
What are the conditions under which parity pricing is desirable?
उत्तर
Parity pricing is an appropriate strategy in the following situations:
- When it is very difficult to measure costs, parity pricing may be the logical first step in a rational pricing strategy.
- When price leadership is well established, charging according to what competitors are charging may be the only safe policy. In an oligopolistic market, charging lower than the leader may lead to price war.
- Where competition is very severe and competitive products are homogeneous.
- It may be less troublesome and less costly than an individualistic pricing strategy.
संबंधित प्रश्न
It is also known as 'going rate pricing' or competition based pricing.
Introducing a product at low price and increasing the price once the brand succeeds is known as ______ pricing.
______ price refers to the high initial price charged when a new product is introduced in the market.
Selling price = Total cost per unit + Desired profit per unit is the formula to fix prices under which Pricing Strategy?
The pricing strategy involves charging according to what competitors are charging ______.
Give two conditions under which parity pricing is desirable.
What is skimming pricing?
Skimming pricing policy is ideal for introducing a product in the FMCG sector. Justify for or against.
In a competitive market, parity pricing is the appropriate strategy. Justify either for or against.
State two disadvantages of Cost plus pricing policy.
