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प्रश्न
______ price refers to the high initial price charged when a new product is introduced in the market.
विकल्प
Premium
Penetration
Skimming
None of these
उत्तर
Skimming price refers to the high initial price charged when a new product is introduced in the market.
Explanation:
Skimming pricing is a strategy where a high initial price is set for a new product to maximize profits from segments of the market willing to pay the premium price. Over time, the price is gradually reduced to attract more price-sensitive customers. This approach helps companies recover their development costs quickly and target consumers who perceive the product as valuable and are willing to pay more for it.
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संबंधित प्रश्न
Explain the below mentioned pricing strategy:
Skimming pricing strategy
The strategy of introducing new product in existing market is classified as ______.
Setting a price below than that of the competition is called ______.
Give one difference between skimming pricing and penetrating pricing.
What is skimming pricing?
In a competitive market, parity pricing is the appropriate strategy. Justify either for or against.
What are the conditions under which parity pricing is desirable?
What pricing strategy will be used to launch a high-end smartphone?
What are various strategies used for pricing a product?
Discuss the cons of Penetrating Pricing Policy.
