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प्रश्न
Give one difference between skimming pricing and penetrating pricing.
अंतर स्पष्ट करें
उत्तर
| Basis of Distinction | Skimming Pricing | Penetrating Pricing |
| Price Level | Price is set at a high level | Price is set at a low level |
| Target Market | Rich customers | Common people |
| Main Purpose | To recover investment quickly | To make the product popular |
| Profit Margin | High | Low |
| Sales Volume | Low | High |
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Price - Pricing Strategies
क्या इस प्रश्न या उत्तर में कोई त्रुटि है?
संबंधित प्रश्न
______ is the most common method used for pricing.
Factors which do not influence price determination is ______.
The main aim of penetrating pricing is to ______.
Give two conditions under which parity pricing is desirable.
Mention the advantages of cost plus pricing.
In a competitive market, parity pricing is the appropriate strategy. Justify either for or against.
What is Cost plus pricing policy?
| Evergreen Cosmetics is planning to launch a new range of 'anti-wrinkle creams' in the Indian market. They conducted a market survey and found potential competition from Remain Young. Since they are targeting the higher strata of society, the cream is being priced much higher than their competitors. They plan to use the television as a media to advertise this anti-wrinkle cream as opposed to print media which is largely used by them for their other products. Officials at Evergreen Cosmetics feel that with the correct style of promotion, they could easily be successful in the market. |
- Identify and explain the pricing strategy that is being used by Evergreen Cosmetics.
- Describe any two qualities that a salesman selling this product should possess.
- Explain any two tools of sales promotion that can be used here.
Discuss the pros of Penetrating Pricing Policy.
"Penetrating pricing leads to setting a high initial price". Comment
