Advertisements
Advertisements
प्रश्न
Give one difference between product mix and promotion mix.
उत्तर
| Basis of Distinction | Product Mix | Promotion Mix |
| Definition | The product mix refers to the total range of products that a company offers for sale. It includes all the product lines and items within those lines. | The promotion mix refers to the combination of promotional tools and techniques a company uses to communicate with its target market and stimulate demand for its products. |
| Focus | The focus is on the development, design, quality, features, and variety of products offered to meet the needs and preferences of the target market. | The focus is on communication strategies and activities such as advertising, sales promotions, public relations, personal selling, and direct marketing to inform, persuade, and remind customers about the products. |
APPEARS IN
संबंधित प्रश्न
What are the objectives of personal selling?
‘Products are not purchased but sold’, with which point of view is this statement associated?
Selling goods by the producer to consumer involves which channel?
A popular brand of toothpaste has 20% discount mentioned on the package. Name the element of promotion.
"Buy appliances worth Rs.15,000 and get a discount voucher of Rs. 3,000." Which of the following sales promotion activity is being depicted here?
Prateek took his nephew Raman for shopping to 'Hamleys' to buy him a toy car for his birthday. Raman was delighted when on payment of the bag, he got a school bag along with the toy car free of cost. Identify which technique of sales promotion is being used by the company.
Match the following tools of promotion with their explanation and choose the correct option.
| A | It is undertaken by some identified person /company who makes efforts and bears the cost of it. | 1 | Personal selling |
| B | It plays an important role at the awareness stage and develops product preferences with the aim of making sale. | 2 | Sales Promotion |
| C | It helps in managing public opinion and company’s relation with the public on regular basis. | 3 | Advertising |
| D | It uses tools specifically designed to promote to customers, middlemen and to salespersons. | 4 | Public Relations |
An element of marketing mix, which creates utilities of time, place and possession:
One of the additional elements of marketing mix of services is ______.
What are the components of 'price mix'?
