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प्रश्न
Give one difference between product mix and promotion mix.
फरक स्पष्ट करा
उत्तर
| Basis of Distinction | Product Mix | Promotion Mix |
| Definition | The product mix refers to the total range of products that a company offers for sale. It includes all the product lines and items within those lines. | The promotion mix refers to the combination of promotional tools and techniques a company uses to communicate with its target market and stimulate demand for its products. |
| Focus | The focus is on the development, design, quality, features, and variety of products offered to meet the needs and preferences of the target market. | The focus is on communication strategies and activities such as advertising, sales promotions, public relations, personal selling, and direct marketing to inform, persuade, and remind customers about the products. |
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