Advertisements
Advertisements
प्रश्न
Give one difference between mail order shopping and teleshopping.
उत्तर
| Basis of Distinction | Mail Order Shopping | Teleshopping | |
| 1. | Medium of Purchase | Buying products by placing order through post. | Buying products advertised on TV by placing order on telephone. |
| 2. | Basis of purchase decision | Buying decision based on price list and other information received through mail. | Buying decision based on information given in advertisement on TV. |
संबंधित प्रश्न
‘Products are not purchased but sold’, with which point of view is this statement associated?
A popular brand of toothpaste has 20% discount mentioned on the package. Name the element of promotion.
A car manufacturer offers to sell a particular brand of car at a discount of Rs. 10,000 for a limited period. Identify the sales promotion activity in the above example.
'Ultimate Televisions Ltd.' is offering its 50" TV sets at a discount of Rs. 10,000 for a period of two months beginning from 15th February, 2021. Which of the following sales promotion activity is being used by 'Ultimate Televisions Ltd.':
Which one is not an element of marketing mix?
Assertion (A): Personal selling plays a very important role in the introduction stage of a new product.
Reason (R): Personal selling helps in persuading customers about the merits of the product.
Match the various items of column - I with the respective statements in column - II.
| Column - I | Column - II | ||
| (A) | Advertising | (i) | Creates a positive image about the company and its products. |
| (B) | Personal selling | (ii) | Paid form of impersonal communication. |
| (C) | Public relations | (iii) | Develop Personal relationship with the prospective buyer. |
Study the relation between first and the second words given below and fill in the fourth word on that basis.
Advertiser : Advertising : : Publicity : ______
As a Marketing Manager, explain any four objectives of Advertising you will familiarise a new sales team with, during their training and orientation sessions.
Give the four components of a promotional mix.
