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प्रश्न
Give the four components of a promotional mix.
Mention the elements of promotion mix.
Describe the elements of promotion mix.
उत्तर
Promotion mix consists of all the activities aimed at persuading customers to buy the product. The various elements of promotion mix are as under:
- Advertising: It includes activities concerned with providing product information to customers through newspapers, radio, television, and other non-personal media. It is paid for by the seller.
- Personal Selling: It refers to face-to-face communication between a seller or his representative and the buyer. Salespersons of an enterprise assist and persuade the prospective buyers to buy the product.
- Sales Promotion: It means increasing sales through short-term promotional activities such as displays, demonstrations, fashion shows, exhibitions, prize contests, coupons, etc. These are aimed at supporting advertising and personal selling.
- Publicity: It means the mention of a company, a brand or product in newspapers, journals, radio, etc. A favourable report by the news media, on a company or product has a significant impact on customers. Publicity is not paid by the seller. It is relatively a minor form of promotion because the seller has no control over what the media will mention.
संबंधित प्रश्न
What is marketing mix?
State three objectives of sales promotion.
"Buy appliances worth Rs.15,000 and get a discount voucher of Rs. 3,000." Which of the following sales promotion activity is being depicted here?
Which of the following statements is incorrect with respect to the various aspects of Marketing Mix?
Which one is not an element of marketing mix?
Assertion (A): Personal selling plays a very important role in the introduction stage of a new product.
Reason (R): Personal selling helps in persuading customers about the merits of the product.
Spice and Cheese Burgers has various outlets to sell burgers and deal with the customers directly. This channel of distribution was adopted by the organisation, keeping in mind the nature of the product. In order to boost its sales, the management has decided to introduce a ‘By one Get one free to its customers.
- Identify the channel of distribution used by Spice and Cheese Burgers.
- Briefly explain the channel of distribution identified in (i) above.
- Which element of the promotion mix is highlighted in the above case?
- State any four objectives of the element of the promotion mix identified in (iii) above.
An element of marketing mix, which creates utilities of time, place and possession:
Which of the following is not an element of Distribution mix?
Explain promotion mix.
