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प्रश्न
An element of marketing mix, which creates utilities of time, place and possession:
पर्याय
Place
Product
Promotion
Price
उत्तर
Place
Explanation:
The "Place" element of the marketing mix is responsible for creating the utilities of time, place, and possession by ensuring that products are available where and when customers need them. This includes the distribution channels and logistics involved in getting the product from the manufacturer to the end consumer, thereby facilitating the transfer of ownership and making the product accessible.
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संबंधित प्रश्न
Answer the question briefly.
Distinguish between advertisement and publicity.
Read the given passage carefully and answer the following questions.
| A reputed publishing company is planning to open new showrooms in some big cities in North India. The company wishes to invite celebrity novelists to inaugurate their new outlets. It also plans to invite other celebrities from the literary world and make new book releases before August. Introductory offers will be given in the form of price reductions, limited edition of autographed copies and discount coupons. |
- Identify the promotional tools adopted by the company.
- In what way do the promotional tools adopted by the company generate sales?
______ is a stage at which idea of new product is tested in potential consumers to determine consumer acceptance.
Prateek took his nephew Raman for shopping to 'Hamleys' to buy him a toy car for his birthday. Raman was delighted when on payment of the bag, he got a school bag along with the toy car free of cost. Identify which technique of sales promotion is being used by the company.
Assertion (A): Personal selling plays a very important role in the introduction stage of a new product.
Reason (R): Personal selling helps in persuading customers about the merits of the product.
Statement-I: The concept of product relates to not only the physical product but also the benefits offered by it from customer's point of view.
Statement-II : The concept of product does not include the extended product by way of after sale services, availability of spare parts, handling complaints etc.
Match the following tools of promotion with their explanation and choose the correct option.
| A | It is undertaken by some identified person /company who makes efforts and bears the cost of it. | 1 | Personal selling |
| B | It plays an important role at the awareness stage and develops product preferences with the aim of making sale. | 2 | Sales Promotion |
| C | It helps in managing public opinion and company’s relation with the public on regular basis. | 3 | Advertising |
| D | It uses tools specifically designed to promote to customers, middlemen and to salespersons. | 4 | Public Relations |
Which of the following is not a promotion mix?
Give one difference between product mix and promotion mix.
State the components of place mix.
