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प्रश्न
Answer the question briefly.
Distinguish between advertisement and publicity.
उत्तर
|
Advertising |
Publicity |
|
It is an impersonal form of communication. |
It is a selective impersonal form of communication. |
|
It reaches masses. |
Only a large group of customers can be contacted. |
|
No direct feedback can be obtained. |
Direct feedback can be obtained. |
|
More useful for standardized and customer products. |
More useful for industrial and customized products. |
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संबंधित प्रश्न
State three objectives of sales promotion.
A popular brand of toothpaste has 20% discount mentioned on the package. Name the element of promotion.
Which of the following statements is incorrect with respect to the various aspects of Marketing Mix?
Prateek took his nephew Raman for shopping to 'Hamleys' to buy him a toy car for his birthday. Raman was delighted when on payment of the bag, he got a school bag along with the toy car free of cost. Identify which technique of sales promotion is being used by the company.
Which one is not an element of marketing mix?
Match the following tools of promotion with their explanation and choose the correct option.
| A | It is undertaken by some identified person /company who makes efforts and bears the cost of it. | 1 | Personal selling |
| B | It plays an important role at the awareness stage and develops product preferences with the aim of making sale. | 2 | Sales Promotion |
| C | It helps in managing public opinion and company’s relation with the public on regular basis. | 3 | Advertising |
| D | It uses tools specifically designed to promote to customers, middlemen and to salespersons. | 4 | Public Relations |
Promotion mix includes Sales Promotion, Personal Selling, Advertising and ______.
One of the additional elements of marketing mix of services is ______.
Give the four components of a promotional mix.
What do you understand by marketing mix?
