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प्रश्न
Promotion mix includes Sales Promotion, Personal Selling, Advertising and ______.
पर्याय
Marketing
Sales
Publicity
None of these
उत्तर
Promotion mix includes Sales Promotion, Personal Selling, Advertising and Publicity.
Explanation:
The promotion mix consists of various strategies used to communicate with the target market and persuade them to purchase a product or service. The key components of the promotion mix are Sales Promotion, Personal Selling, Advertising, and Publicity. Publicity involves generating public awareness and interest through unpaid media coverage and other forms of non-paid promotion.
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संबंधित प्रश्न
Write Short Note on Publicity.
A popular brand of toothpaste has 20% discount mentioned on the package. Name the element of promotion.
Read the given passage carefully and answer the following questions.
| A reputed publishing company is planning to open new showrooms in some big cities in North India. The company wishes to invite celebrity novelists to inaugurate their new outlets. It also plans to invite other celebrities from the literary world and make new book releases before August. Introductory offers will be given in the form of price reductions, limited edition of autographed copies and discount coupons. |
- Identify the promotional tools adopted by the company.
- In what way do the promotional tools adopted by the company generate sales?
"Buy appliances worth Rs.15,000 and get a discount voucher of Rs. 3,000." Which of the following sales promotion activity is being depicted here?
Sumit has been using 'Smooth Shave", a famous shaving cream available in the market. On watching numerous advertisements in the television, he decided to try a new brand of shaving cream. When he went to the nearby store to purchase the same, he saw shaving creams by other producers making similar claims. Hence, he could not make up his mind as to which shaving cream to purchase. Which of the following objection to advertising is being discussed in this case?
Which of the following is not a promotion mix?
Give one difference between product mix and promotion mix.
Explain promotion mix.
Define 'price mix.'
Enumerate the elements of promotion mix:
