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प्रश्न
Markup pricing is also called as ______.
पर्याय
Cost pricing
Marginal priced
Cost plus pricing
Cost based pricing
उत्तर
Markup pricing is also called as Cost plus pricing.
Explanation:
The basic idea underlying this approach is that a product's selling price must cover its full cost and yield a reasonable margin of profit. The margin may be a fixed amount per unit or a percentage of cost. The margin is known as 'markup', and, therefore, cost plus pricing is also known as 'markup pricing'.
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संबंधित प्रश्न
Which pricing strategy involves charging according to their competitors?
It is also known as 'going rate pricing' or competition based pricing.
Introducing a product at low price and increasing the price once the brand succeeds is known as ______ pricing.
Selling price = Total cost per unit + Desired profit per unit is the formula to fix prices under which Pricing Strategy?
Factors which do not influence price determination is ______.
"Competition based pricing is ideal for non-branded products." Comment.
Skimming pricing policy is ideal for introducing a product in the FMCG sector. Justify for or against.
What is Cost plus pricing policy?
| Evergreen Cosmetics is planning to launch a new range of 'anti-wrinkle creams' in the Indian market. They conducted a market survey and found potential competition from Remain Young. Since they are targeting the higher strata of society, the cream is being priced much higher than their competitors. They plan to use the television as a media to advertise this anti-wrinkle cream as opposed to print media which is largely used by them for their other products. Officials at Evergreen Cosmetics feel that with the correct style of promotion, they could easily be successful in the market. |
- Identify and explain the pricing strategy that is being used by Evergreen Cosmetics.
- Describe any two qualities that a salesman selling this product should possess.
- Explain any two tools of sales promotion that can be used here.
"Penetrating pricing leads to setting a high initial price". Comment
