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प्रश्न
Define 'price mix.'
उत्तर
Price mix involves decisions regarding the price of the product, discount, credit and terms of payment.
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संबंधित प्रश्न
‘Products are not purchased but sold’, with which point of view is this statement associated?
______ is a stage at which idea of new product is tested in potential consumers to determine consumer acceptance.
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Sumit has been using 'Smooth Shave", a famous shaving cream available in the market. On watching numerous advertisements in the television, he decided to try a new brand of shaving cream. When he went to the nearby store to purchase the same, he saw shaving creams by other producers making similar claims. Hence, he could not make up his mind as to which shaving cream to purchase. Which of the following objection to advertising is being discussed in this case?
Match the various items of column - I with the respective statements in column - II.
| Column - I | Column - II | ||
| (A) | Advertising | (i) | Creates a positive image about the company and its products. |
| (B) | Personal selling | (ii) | Paid form of impersonal communication. |
| (C) | Public relations | (iii) | Develop Personal relationship with the prospective buyer. |
Study the relation between first and the second words given below and fill in the fourth word on that basis.
Advertiser : Advertising : : Publicity : ______
This marketing component is most likely to be standardized ______.
One of the additional elements of marketing mix of services is ______.
Which of the following is not an element of Marketing Mix?
Explain promotion mix.
