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प्रश्न
What happens to a product in the decline stage of its life cycle?
उत्तर
- This stage is marked by the product being gradually replaced by newer, superior products or shifts in consumer buying behaviour. Sales decline sharply, and promotional spending must be significantly reduced to minimize losses.
- The focus shifts to efficient distribution at the lowest possible cost. Unless new uses for the product are discovered, sales may decrease rapidly, leading to the product's exit from the market.
संबंधित प्रश्न
In which stage of product life cycle, the company takes decision whether to maintain, harvest or drop the product?
In declining stage of PLC, which tool would be more preferred?
Typically profit is negative in which stage of the product life cycle?
AB Visions Ltd. want to introduce a new variety of reading glasses where the vision can be adjusted according to the user's requirement. Explain the first two stages in the life cycle of this product.
You are the Marketing Manager of a fast moving consumer goods (FMCG) company and you find that one of your products, a washing detergent, is in its grown stage. Describe the steps that you would take to increase your sales in this stage.
"Pricing is fundamental to all marketing efforts." Give two reasons either for or against.
Mention the various stages of 'Product Life Cycle'.
Explain the abandonment stage of the product life cycle.
Explain the strategies to be adopted during the growth stage of the Product Life Cycle.
Explain the second and third stage of product life cycle.
