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What happens to a product in the decline stage of its life cycle? - Commercial Applications

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प्रश्न

What happens to a product in the decline stage of its life cycle?

संक्षेप में उत्तर

उत्तर

  1. This stage is marked by the product being gradually replaced by newer, superior products or shifts in consumer buying behaviour. Sales decline sharply, and promotional spending must be significantly reduced to minimize losses.
  2. The focus shifts to efficient distribution at the lowest possible cost. Unless new uses for the product are discovered, sales may decrease rapidly, leading to the product's exit from the market.
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Product Life Cycle (PLC)
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अध्याय 2: Marketing mix - 4 P's - QUESTION BANK [पृष्ठ ३९]

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गोयल ब्रदर्स प्रकाशन Commercial Applications [English] Class 10 ICSE
अध्याय 2 Marketing mix - 4 P's
QUESTION BANK | Q 10. | पृष्ठ ३९
गोयल ब्रदर्स प्रकाशन Commercial Applications [English] Class 10 ICSE
अध्याय 2 Marketing mix - 4 P's
EXERCISES | Q 9. | पृष्ठ ३७
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