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Question
What happens to a product in the decline stage of its life cycle?
Solution
- This stage is marked by the product being gradually replaced by newer, superior products or shifts in consumer buying behaviour. Sales decline sharply, and promotional spending must be significantly reduced to minimize losses.
- The focus shifts to efficient distribution at the lowest possible cost. Unless new uses for the product are discovered, sales may decrease rapidly, leading to the product's exit from the market.
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