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Question
In declining stage of PLC, which tool would be more preferred?
Options
Sales promotion
Personal selling
Advertising
Publicity
Solution
Sales promotion
Explanation:
During the declining stage of the Product Life Cycle, sales promotion is often the preferred tool because it can quickly stimulate demand and clear out remaining inventory. Tactics like discounts, coupons, and special offers are used to attract customers and encourage them to make a purchase, helping the company maximize remaining profits before discontinuing the product.
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