Advertisements
Advertisements
Question
The strategy of selective distribution may be employed during ______ stage of product life cycle.
Options
Growth
Maturity
Introduction
Decline
Solution
The strategy of selective distribution may be employed during Decline stage of product life cycle.
Explanation:
Selective distribution is often employed during the growth stage of the product life cycle. During this stage, the product has gained some market acceptance, and the company aims to expand its market reach while maintaining a certain level of control over the brand image and customer experience. By using selective distribution, the company chooses a limited number of intermediaries that can provide the best support and service, ensuring the product is available to target customers while preserving its brand positioning.
APPEARS IN
RELATED QUESTIONS
Justify the following sentence for or against and give a reason:
Product differentiation is the main aim of branding.
The following are all major stages of a product life cycle except ______.
In declining stage of PLC, which tool would be more preferred?
In which stage of the product life cycle, sales continue to grow but at a decreasing rate?
AB Visions Ltd. want to introduce a new variety of reading glasses where the vision can be adjusted according to the user's requirement. Explain the first two stages in the life cycle of this product.
You are the Marketing Manager of a fast moving consumer goods (FMCG) company and you find that one of your products, a washing detergent, is in its grown stage. Describe the steps that you would take to increase your sales in this stage.
"Pricing is fundamental to all marketing efforts." Give two reasons either for or against.
Explain the decline stage of the product life cycle.
Explain the abandonment stage of the product life cycle.
Explain the strategies to be adopted during the growth stage of the Product Life Cycle.
