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Justify the following sentence for or against and give a reason: Product differentiation is the main aim of branding. - Commercial Applications

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Question

Justify the following sentence for or against and give a reason:

Product differentiation is the main aim of branding.

Short Note

Solution

Product differentiation is the main aim of branding.

For: Branding is done so that products can be identified easily and differentiated from competitor's products.

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Product Life Cycle (PLC)
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