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Question
In which stage of the product life cycle, sales continue to grow but at a decreasing rate?
Options
Maturity stage
Decline stage
Growth stage
Introduction stage
Solution
Maturity stage
Explanation:
In the maturity stage of the product life cycle, sales continue to grow but at a slower, decreasing rate compared to the growth stage. This stage is characterized by market saturation, where most potential customers have already purchased the product, and competition becomes more intense. Companies often focus on differentiating their products and maintaining market share during this stage.
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