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Question
Typically profit is negative in which stage of the product life cycle?
Options
Growth
Maturity
Introduction
Decline
Solution
Introduction
Explanation:
In the introduction stage of the product life cycle, profit is often negative. This is because the company incurs high costs related to product development, marketing, and distribution. At the same time, sales are still low as the product is newly launched and not yet widely accepted in the market. It takes time for the product to gain market traction and for revenues to offset these initial costs.
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