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Question
The skimming, penetration, parity are decided in which of the marketing mix strategy?
Options
Price Decisions
Place Decisions
Product Decisions
Promotion Decisions
Solution
Price Decisions
Explanation:
Skimming, penetration, and parity are pricing strategies used to set the price of a product. These strategies are part of the Price Decisions in the marketing mix. Skimming involves setting a high initial price, penetration involves setting a low initial price to gain market share, and parity involves setting a price similar to competitors.
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