Goyal Brothers Prakashan solutions for Commercial Applications [English] Class 10 ICSE chapter 2 - Marketing mix - 4 P's [Latest edition]

It is also known as 'going rate pricing' or competition based pricing.

Which service helps in delivering goods to customers at their needed place?

How do customers know about the new product in the market?

Which one of the following is not one of the Ps of marketing?

This marketing component is most likely to be standardized ______.

Which stage of the product life cycle is marked by falling costs and rising revenues?

The usual source for new products is ______.

The following are all major stages of a product life cycle except ______.

______ denotes the money value of a product or service. It is the amount of money seller is asking for the product or service he offers for sale or the amount which buyers are to pay for it.

Marketing mix for products consists of ______.

In which stage of product life cycle, the company takes decision whether to maintain, harvest or drop the product?

Transportation, warehousing, inventory relates to ______.

In declining stage of PLC, which tool would be more preferred?

The strategy of introducing new product in existing market is classified as ______.

Promotion mix includes Sales Promotion, Personal Selling, Advertising and ______.

Markup pricing is also called as ______.

Introducing a product at low price and increasing the price once the brand succeeds is known as ______ pricing.

Which of the following is not included in the function of physical supply?

______ price refers to the high initial price charged when a new product is introduced in the market.

______ is the most common method used for pricing.

This is the simplest channel of distribution.

______ refers to the pathway, path or route taken by goods as they flow or move from the point of production to the point of consumption or use.

Setting a price below than that of the competition is called ______.

The term marketing mix refers to ______.

Which of the following is not an element of the marketing mix?

Which of the following is not a promotion mix?

The skimming, penetration, parity are decided in which of the marketing mix strategy?

Typically profit is negative in which stage of the product life cycle?

The ______ function of marketing makes the products available in different geographic regions.

"It is a set-off tangible and physical attributes such as material colour, design, size, weight, etc., assembled in an identifiable form better seller offers to customers for sale." What is it?

An element of marketing mix, which creates utilities of time, place and possession:

The strategy of selective distribution may be employed during ______ stage of product life cycle.

Which of the following is not an element of Distribution mix?

Under this Pricing Strategy, a business firm adjusts its own price policy in accordance with general pricing structure in the industry.

The traditional channel employed in the distribution of consumer good is ______.

Which stage of the Product Life Cycle is characterised by saturation in the market?

Selling price = Total cost per unit + Desired profit per unit is the formula to fix prices under which Pricing Strategy?

______ represents an integrated approach to marketing.

A high percentage of new products fail during this period of Product Life cycle:

Factors which do not influence price determination is ______.

The main aim of penetrating pricing is to ______.

One of the additional elements of marketing mix of services is ______.

______ determines the sales volume and the profit margins.

Marketing Mix represents the ______ of an enterprise.

Choose the correct sequence of the Product Life Cycle.

The pricing strategy involves charging according to what competitors are charging ______.

In which stage of the product life cycle, sales continue to grow but at a decreasing rate?

Which pricing strategy will be used to launch a high end auto motors?

Which feature is pertaining to Introduction stage of PLC?

Which of the following is not an element of Marketing Mix?

Enumerate the elements of marketing mix.

Distinguish between multilevel marketing and teleshopping.

What are the components of 'price mix'?

Parity pricing is not relevant under the present marketing conditions. Justify either for or against by giving two reasons.

What is parity pricing?

Give two conditions under which parity pricing is desirable.

An appropriate marketing mix is necessary to enable an enterprise to meet its goals. Justify for or against, giving reasons.

Mention the advantages of cost plus pricing.

"Competition based pricing is ideal for non-branded products." Comment.

Give one difference between mail order shopping and teleshopping.

Give one difference between product mix and promotion mix.

Give one difference between skimming pricing and penetrating pricing.

"Introduction Stage in a product life cycle is not very risky." Justify either or against.

Give the four components of a promotional mix.

Explain promotion mix.

What is skimming pricing?

Skimming pricing policy is ideal for introducing a product in the FMCG sector. Justify for or against.

Write a short note on importance of packaging?

In a competitive market, parity pricing is the appropriate strategy. Justify either for or against.

"Introduction Stage in a product life cycle is not very risky." Justify either or against.

Branded goods are normally sold by inspection. Justify a reason either for or against.

A distribution channel serves as a link between producers and consumers. Give a reason either for or against.

Mention any two components of product mix.

What is Cost plus pricing policy?

Mention the advantages of cost plus pricing.

State two disadvantages of Cost plus pricing policy.

AB Visions Ltd. want to introduce a new variety of reading glasses where the vision can be adjusted according to the user's requirement. Explain the first two stages in the life cycle of this product.

What is direct selling?

Explain any two methods of direct selling.

What is penetrating pricing?

Identify two desirable conditions under penetrating pricing.

Describe the longest channel of distribution available for consumer products.

What are the conditions under which parity pricing is desirable?

Explain the most appropriate channel of distribution to sell heavy industrial products.

1. Identify and explain the pricing strategy that is being used by Evergreen Cosmetics.
2. Describe any two qualities that a salesman selling this product should possess.
3. Explain any two tools of sales promotion that can be used here.

What happens to a product in the decline stage of its life cycle?

You are the Marketing Manager of a fast moving consumer goods (FMCG) company and you find that one of your products, a washing detergent, is in its grown stage. Describe the steps that you would take to increase your sales in this stage.

"Pricing is fundamental to all marketing efforts." Give two reasons either for or against.

What is place mix?

State the components of place mix.

Mention the advantages of cost plus pricing.

State two disadvantages of Cost plus pricing policy.

1. Explain the stage of the Company's Product Life Cycle mentioned in the paragraph with the help of a diagram.
2. Name the service to be offered by the Company in the next phase. Explain any two characteristics of Services.
3. Suggest any two modern ways of marketing the concept of a product. Explain.

Mention the various stages of 'Product Life Cycle'.

How is the product life cycle advantageous?

What pricing strategy will be used to launch a high-end smartphone?

What pricing strategy will be used to launch shampoo?

What is penetrating pricing?

Discuss the pros of Penetrating Pricing Policy.

Discuss the cons of Penetrating Pricing Policy.

Explain the first two stages of product life cycle.

Explain the maturity stage of the product life cycle.

Explain the decline stage of the product life cycle.

Explain the abandonment stage of the product life cycle.

Explain the strategies to be adopted during the introduction stage of Product Life Cycle.

Explain the strategies to be adopted during the growth stage of the Product Life Cycle.

What is direct selling?

Mention four cases where direct selling is more suitable than indirect channels of distribution.

Explain any two types of consumer products with examples.

Explain the second and third stage of product life cycle.

Define the term 'marketing mix'.

An appropriate marketing mix is necessary to enable an enterprise to meet its goals. Elaborate.

What do you understand by marketing mix?

Write a short note on any two P's of marketing.

Define the term 'product mix.'

Enumerate the elements of product mix.

What is packaging?

AB Visions Ltd. want to introduce a new variety of reading glasses where the vision can be adjusted according to the user's requirement. Explain the first two stages in the life cycle of this product.

What is the product life cycle?

Mention the various stages of 'Product Life Cycle'.

You are the Marketing Manager of a fast moving consumer goods (FMCG) company and you find that one of your products, a washing detergent, is in its grown stage. Describe the steps that you would take to increase your sales in this stage.

What happens to a product in the decline stage of its life cycle?

Define 'price mix.'

Enumerate the elements of a price mix.

What are the conditions under which parity pricing is desirable?

What are various strategies used for pricing a product?

Define a channel of distribution.

Describe the longest channel of distribution available for consumer products.

Explain the most appropriate channel of distribution to sell heavy industrial products.

Describe the various types of channels used for distributing the products.

Explain the factors influencing choice of a suitable channel of distribution.

What is direct selling?

Explain the methods of direct selling

Enumerate the elements of promotion mix:

Give the four components of a promotional mix.

Distinguish between multilevel marketing and teleshopping.

Give one difference between mail order shopping and teleshopping.

"Competition based pricing is ideal for non-branded products." Comment.

"Introduction Stage in a product life cycle is not very risky." Justify either or against.

"Penetrating pricing leads to setting a high initial price". Comment

What pricing strategy will be used to launch a high-end smartphone?

What pricing strategy will be used to launch shampoo?

What is place mix?

State the components of place mix.

Give one difference between skimming pricing and penetrating pricing.