Question

Mention four cases where direct selling is more suitable than indirect channels of distribution.

Answer 1

1. Door-to-door salesperson: The salespersons approach customers at their residences/offices, book orders and deliver the goods.
2. Retail outlets: A big company opens its own chain of retail stores in different parts of the country. For example, Bata sells its shoes directly to customers through retail outlets.
3. Telemarketing: The product is advertised and demonstrated on TV. The customers who watch these advertisements and feel interested can place their orders by telephone, mail or fax.
4. Internet marketing: This is the latest method of direct selling. Customers need not visit the store. They can access to information about a product and order it on the internet.