Question

Explain any two types of consumer products with examples.

Answer 1

Two types of consumer products are:

1. Convenience Products: Consumers buy convenience products the most frequently. They are purchased immediately and without any consideration for other options. Convenience products are often low-cost, undifferentiated from other products, and located in areas where customers may readily purchase them. The products are widely dispersed, require extensive promotion, and are located in convenient areas. Sugar, laundry detergent, pencils, pens, and paper are examples of convenience items.
2. Shopping Products: Consumers buy shopping merchandise less frequently. Consumers typically compare attributes of buying products, such as quality, price, and style, to other products. As a result, shopping products are closely compared to other products, and customers spend significantly more time comparing them to convenience products. Shopping for merchandise necessitates human selling and advertising. Shopping merchandise includes airline tickets, furniture, gadgets, apparel, and smartphones.