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What is direct selling? - Commercial Applications

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Question

What is direct selling?

Short Note

Solution 1

Direct sale means the producer directly sells goods to ultimate consumers without a middleman or intermediary. Direct selling is a method of marketing and retailing goods and services directly to consumers away from a fixed retail location. It typically involves personal sales contact and demonstrations of the product or service, often in consumers' homes or at their workplaces.

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Solution 2

When manufacturer directly sells goods to ultimate consumers and there is no middleman or intermediary, it is called direct selling.

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Place - Distribution Channels
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Chapter 2: Marketing mix - 4 P's - EXERCISES [Page 37]

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Goyal Brothers Prakashan Commercial Applications [English] Class 10 ICSE
Chapter 2 Marketing mix - 4 P's
EXERCISES | Q 22. a | Page 37
Goyal Brothers Prakashan Commercial Applications [English] Class 10 ICSE
Chapter 2 Marketing mix - 4 P's
QUESTION BANK | Q 20. a | Page 41
Goyal Brothers Prakashan Commercial Applications [English] Class 10 ICSE
Chapter 2 Marketing mix - 4 P's
EXERCISES | Q 3. a | Page 36
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