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Question
______ refers to the pathway, path or route taken by goods as they flow or move from the point of production to the point of consumption or use.
Options
Channel of distribution
Direct marketing
Intensive distribution
None of these
Solution
Channel of distribution refers to the pathway, path or route taken by goods as they flow or move from the point of production to the point of consumption or use.
Explanation:
The channel of distribution refers to the network of intermediaries a product passes through from the producer to the consumer. This can include wholesalers, retailers, distributors, and agents, outlining how goods are transferred and reach the end user.
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