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Question
The traditional channel employed in the distribution of consumer good is ______.
Options
Manufacturer-Agent-Wholesaler-Retailer-Consumer
Manufacture-Agent-Retailer-Consumer
Manufacture-Wholesaler-Retailer-Consumer
Manufacture-Retailer-Consumer
Solution
The traditional channel employed in the distribution of consumer good is Manufacture-Wholesaler-Retailer-Consumer.
Explanation:
The traditional distribution channel for consumer goods typically involves the manufacturer selling products to wholesalers, who then sell to retailers. Retailers then sell the products to the final consumers. This channel is common because it allows manufacturers to focus on production while wholesalers and retailers handle the logistics, storage, and direct sales to consumers.
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