Question

Mention any two components of product mix.

Answer 1

1. Range of products to be offered for sale-A firm may decide to sell a complete line of products or one or two products only. For example, cosmetics is a product line. Powder, cream, lipstick, bindi, nail-polish, etc., are various products in this line.
2. Brand name of the product.
3. Package of the product.
4. Label on the package or product.