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Question
Mention any two components of product mix.
Short Note
Solution
- Range of products to be offered for sale-A firm may decide to sell a complete line of products or one or two products only. For example, cosmetics is a product line. Powder, cream, lipstick, bindi, nail-polish, etc., are various products in this line.
- Brand name of the product.
- Package of the product.
- Label on the package or product.
shaalaa.com
Product Mix - Labeling
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