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Question
One of the additional elements of marketing mix of services is ______.
Options
Price
Place
People
Promotion
Solution
One of the additional elements of marketing mix of services is People.
Explanation:
In the marketing mix for services, there are additional elements beyond the traditional 4 Ps (Product, Price, Place, Promotion). These additional elements are People, Process, and Physical Evidence. "People" refers to the employees and customers involved in the service delivery, emphasizing the importance of human interaction and customer service in shaping the service experience.
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Prateek took his nephew Raman for shopping to 'Hamleys' to buy him a toy car for his birthday. Raman was delighted when on payment of the bag, he got a school bag along with the toy car free of cost. Identify which technique of sales promotion is being used by the company.
Assertion (A): Personal selling plays a very important role in the introduction stage of a new product.
Reason (R): Personal selling helps in persuading customers about the merits of the product.
Match the various items of column - I with the respective statements in column - II.
| Column - I | Column - II | ||
| (A) | Advertising | (i) | Creates a positive image about the company and its products. |
| (B) | Personal selling | (ii) | Paid form of impersonal communication. |
| (C) | Public relations | (iii) | Develop Personal relationship with the prospective buyer. |
Match the following tools of promotion with their explanation and choose the correct option.
| A | It is undertaken by some identified person /company who makes efforts and bears the cost of it. | 1 | Personal selling |
| B | It plays an important role at the awareness stage and develops product preferences with the aim of making sale. | 2 | Sales Promotion |
| C | It helps in managing public opinion and company’s relation with the public on regular basis. | 3 | Advertising |
| D | It uses tools specifically designed to promote to customers, middlemen and to salespersons. | 4 | Public Relations |
Study the relation between first and the second words given below and fill in the fourth word on that basis.
Advertiser : Advertising : : Publicity : ______
Give one difference between mail order shopping and teleshopping.
Write a short note on any two P's of marketing.
