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Question
Match the following tools of promotion with their explanation and choose the correct option.
| A | It is undertaken by some identified person /company who makes efforts and bears the cost of it. | 1 | Personal selling |
| B | It plays an important role at the awareness stage and develops product preferences with the aim of making sale. | 2 | Sales Promotion |
| C | It helps in managing public opinion and company’s relation with the public on regular basis. | 3 | Advertising |
| D | It uses tools specifically designed to promote to customers, middlemen and to salespersons. | 4 | Public Relations |
Options
A (3), B (1), C (4), D (2)
A (1), B (3), C (4), D (2)
A (2), B (3), C (4), D (1)
A (2), B (4), C (1), D (3)
Solution
A (3), B (1), C (4), D (2)
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