Question

As a Marketing Manager, explain any four objectives of Advertising you will familiarise a new sales team with, during their training and orientation sessions.

Answer 1

Objectives of Advertising that a Marketing Manager must orient the team on:

1. Introduce a product to the customer: One of the primary objectives of advertising is to introduce new products to potential customers. This involves creating awareness and generating interest in the product. Effective advertisements highlight the unique features and benefits of the product, making customers aware of its existence and encouraging them to try it.
2. Inform the customer about the product: Advertising serves to educate customers about the product's features, uses, and advantages. Informative advertising provides detailed information that helps customers make informed purchasing decisions. It can explain how the product works, its specifications, and how it meets the needs of the target audience.
3. Brand building: Advertising is a key tool in building and strengthening a brand's identity and reputation. Consistent and strategic advertising helps establish a brand's presence in the market, differentiates it from competitors, and fosters brand loyalty. By conveying the brand's values, vision, and unique selling propositions, advertising contributes to creating a strong and recognizable brand.
4. Increasing sales: Ultimately, one of the main objectives of advertising is to boost sales. Effective advertising campaigns drive customer interest and engagement, leading to higher conversion rates and increased revenue. By reaching a wide audience and persuading them of the product's value, advertising stimulates purchase behavior and helps achieve sales targets.