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प्रश्न
Match the following tools of promotion with their explanation and choose the correct option.
| A | It is undertaken by some identified person /company who makes efforts and bears the cost of it. | 1 | Personal selling |
| B | It plays an important role at the awareness stage and develops product preferences with the aim of making sale. | 2 | Sales Promotion |
| C | It helps in managing public opinion and company’s relation with the public on regular basis. | 3 | Advertising |
| D | It uses tools specifically designed to promote to customers, middlemen and to salespersons. | 4 | Public Relations |
पर्याय
A (3), B (1), C (4), D (2)
A (1), B (3), C (4), D (2)
A (2), B (3), C (4), D (1)
A (2), B (4), C (1), D (3)
उत्तर
A (3), B (1), C (4), D (2)
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संबंधित प्रश्न
What is marketing mix?
Answer the question briefly.
Distinguish between advertisement and publicity.
What are the objectives of personal selling?
Describe any two elements of the marketing mix.
‘Products are not purchased but sold’, with which point of view is this statement associated?
Which of the following statements is incorrect with respect to the various aspects of Marketing Mix?
Sumit has been using 'Smooth Shave", a famous shaving cream available in the market. On watching numerous advertisements in the television, he decided to try a new brand of shaving cream. When he went to the nearby store to purchase the same, he saw shaving creams by other producers making similar claims. Hence, he could not make up his mind as to which shaving cream to purchase. Which of the following objection to advertising is being discussed in this case?
A car manufacturer offers to sell a particular brand of car at a discount of Rs. 10,000 for a limited period. Identify the sales promotion activity in the above example.
Which one is not an element of marketing mix?
Match the various items of column - I with the respective statements in column - II.
| Column - I | Column - II | ||
| (A) | Advertising | (i) | Creates a positive image about the company and its products. |
| (B) | Personal selling | (ii) | Paid form of impersonal communication. |
| (C) | Public relations | (iii) | Develop Personal relationship with the prospective buyer. |
Which of the following is not an element of Marketing Mix?
Enumerate the elements of marketing mix.
Distinguish between multilevel marketing and teleshopping.
What are the components of 'price mix'?
Give one difference between product mix and promotion mix.
Give the four components of a promotional mix.
Enumerate the elements of promotion mix:
