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प्रश्न
Enumerate the elements of marketing mix.
Mention the four elements of marketing mix.
उत्तर
- Product Mix: Product mix refers to a combination of various features relating to the product or service to be offered for sale. It involves decisions concerning the quality, size, range, package, brand name, label, warranty and services, etc. These product-related activities are usually directed at a specific group of consumers (called the target market) rather than at consumers at large.
- Price Mix: Price mix involves decisions regarding the basic price of the product, discount, allowances, credit and terms of payment, etc. Price means the money value that the customer has to pay in exchange for the product.
- Place or Physical Distribution Mix: The place or distribution mix consists of all the activities involved in transferring ownership and physical possession of the product to consumers. Its purpose is to make the product or service available to customers at the right time and place.
- Promotion Mix: Promotion mix consists of all the activities aimed at persuading customers to buy the product.
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संबंधित प्रश्न
What is marketing mix?
Describe any two elements of the marketing mix.
A popular brand of toothpaste has 20% discount mentioned on the package. Name the element of promotion.
Read the given passage carefully and answer the following questions.
| A reputed publishing company is planning to open new showrooms in some big cities in North India. The company wishes to invite celebrity novelists to inaugurate their new outlets. It also plans to invite other celebrities from the literary world and make new book releases before August. Introductory offers will be given in the form of price reductions, limited edition of autographed copies and discount coupons. |
- Identify the promotional tools adopted by the company.
- In what way do the promotional tools adopted by the company generate sales?
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Sumit has been using 'Smooth Shave", a famous shaving cream available in the market. On watching numerous advertisements in the television, he decided to try a new brand of shaving cream. When he went to the nearby store to purchase the same, he saw shaving creams by other producers making similar claims. Hence, he could not make up his mind as to which shaving cream to purchase. Which of the following objection to advertising is being discussed in this case?
Which one is not an element of marketing mix?
Promotion mix includes Sales Promotion, Personal Selling, Advertising and ______.
Which of the following is not an element of Distribution mix?
Give one difference between mail order shopping and teleshopping.
