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Chapters
2: Marketing mix - 4 P's
3: Advertising and Brand Promotion
4: Sales and Selling Process
5: Generally Accepted Accounting Principles (GAAP)
6: Financial Accounting and Reporting
7: Banking and Bank Transactions
8: Fundamental Concepts of Cost
9: Importance of Human Resources
10: Recruitment, Selection and Training
11: Public Relations
12: Issues of the Environment
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Solutions for Chapter 1: Markets and Marketing
Below listed, you can find solutions for Chapter 1 of CISCE Goyal Brothers Prakashan for Commercial Applications [English] Class 10 ICSE.
Goyal Brothers Prakashan solutions for Commercial Applications [English] Class 10 ICSE 1 Markets and Marketing EXERCISES [Pages 9 - 13]
MULTIPLE CHOICE QUESTIONS.
Societal concept of ______ is most popular in todays era.
Selling
Production
Marketing
None of these
Marketing is a ______ process.
Social
Individual
Two people
None of these
Which is intangible among the following?
Product
Services
Products & services
Sales
Selling involves ______ of goods and services.
Distribution
Exchange
Advertisement
None of these
Which of the following is not the feature of marketing?
Exchange mechanism
Customer value
Corrective action
All of these
Which function of management starts before production and continues even after sale?
Planning
Controlling
Marketing
Directing
______ philosophy suggests, that, the organisation should earn profit through volume of production.
Production concept
Marketing concept
Pricing concept
Societal concept
Which marketing concept places importance to attract and persuade customers to buy the products?
Selling concept
Production concept
Product concept
Societal concept
A place for buying and selling activities is called ______.
Market
Marketing
Market research
Market information
Which of the following is the feature of the marketing?
Needs and wants
Creating a market offering
Customer value
All of these
The key customer markets consist of ______.
Government markets
Business markets
Consumer markets
All of these
The term 'marketing' refers to ______.
Advertising, sales promotion, publicity and public relational activities
A new product needs ideas, developments, concepts and improvements
Sales planning, strategy and implementation
A philosophy that stresses customer value and satisfaction
The ultimate aim of the marketing is to provide ______.
More business to the company
More profit
More staff
More production
"It is a set-off tangible and physical attributes such as material colour, design, size, weight, etc., assembled in an identifiable form better seller offers to customers for sale." What is it?
Service
Price
Product
Place
Which of the following is not a services?
Hospital
Banking
Insurance
None of these
Warehousing
Transportation
Bread and milk are which kind of products?
Specialty Products
Convenience products
Shopping products
Unsought products
What is the basic property of a service which makes it different from a product.
Shape
Size
Very expensive
Intangibility
______ is an interaction where as ______ is a process.
Sales, selling
Market, marketing
Product, promotion
Cost, pricing
Which of the following is not a services?
Hospital
Banking
Insurance
None of these
Warehousing
Transportation
A ______ is technology based whereas a ______ is person-based.
Sales, product
Product, market
Product, promotion
Product, service
These products are used for further production of goods and services.
Consumer products
Industrial products
Financial products
None of these
The asset which can only be perceived indirectly such as an insurance policy is called ______.
Tangible product
Intangible product
Service
None of these
Choose the correct statement.
Marketing is the process of transferring the ownership from producer to buyer.
Selling is a wider term then marketing.
Marketing seeks to create demand, to satisfy the customers, to increase markets shares etc.
None of the above
______ is not a type of marketing concept.
The production concept
The selling concept
The societal marketing concept
The supplier concept
______ are products bought by individuals and organisations for further processing or for use in conducting a business.
Consumer products
Specialty products
Industrial products
Personal Products
Modern marketing is ______ oriented.
Customer
Producer
Seller
Supplier
Which of the following is not the characteristics of marketing?
Marketing is customer-oriented
Marketing is goal-oriented
Marketing is an art as well as science
Focus on transferring ownership only
A ______ is an intangible product involving a deed, a performance or an effort that cannot be stored or physically possessed.
Production
Consumption
Service
All of these
______ makes a service different from a product.
Pricing
Intangibility
Ubiquity
Liquidity
______ means exchange of a product, or service between a buyer and a seller while ______ means all the activities involved in planning, pricing, promoting and distributing want satisfying products and services.
Sales, selling
Market, marketing
Product, promotion
Cost, pricing
A company must balance profits, consumer satisfaction and public welfare. Which stage of marketing emphasises on the given statement?
Sales-oriented stage
Product-oriented stage
Societal marketing stage
Marketing-oriented stage
During the stage, from 1950-1960; marketers' focus shifted from promotion to product improvement?
Marketing oriented stage
Product oriented stage
Production oriented stage
Sales oriented stage
______ is the type of market on the basis of nature of goods.
Wholesale market
Retail market
Money market
Consumers' market
In this type of market, customers select goods by reading the detailed literature and examining the samples:
Mail order market
Tele market
Catalogue market
Online market
In this stage of marketing, the motto was to 'Sell what can be produced':
Product oriented stage
Production oriented stage
Marketing oriented stage
Sales oriented stage
The products bought after comparing quality, price, etc of different brands are known as ______.
Shopping products
Speciality products
Industrial products
Convenience products
In which type of market, products are advertised and demonstrated on television?
TV advertisement
Newspaper advertisement
Tele market
Network market
The activity involved in planning, pricing, promoting and distributing products and services is called?
Marketing
Selling
Advertising
Publicity
A market is a mechanism through which ______ are exchanged.
Products and services
Products and capital
Services and brands
Patents and services
Economic, social, legal and other forces influence marketing activities therefore, marketing is ______.
A system
Persuasive
Part of total environment
creative
Modern marketing has created several non-traditional markets' like ______.
Future market
The international market
Automatic vending machines
The consumers' market
On the basis of geographical area, market is classified into?
In-house market
Regional market
Primary market
Spot market
Marketing was considered to be mere distribution in this stage of Marketing:
Production-oriented stage
Sales-oriented stage
Product-oriented stage
Marketing-oriented stage
In non-business organization marketing is necessary for ______.
Creating demand
Facing competition
Spreading socially useful ideas
Widening market
______ is not a concept of market.
Area concept
Demand concept
People concept
Supplier concept
Caveat vendor is a principle of ______.
Marketing
Selling
Personal Selling
Advertising
Which of the follwing is not a feature of service?
Life Cycle
Perishability
Inseparability of buyers and sellers
Variability
SHORT-ANSWER QUESTIONS.
Define a market.
Briefly explain the term 'Marketing Oriented Stage.'
What is meant by inhouse market?
Give two differences between the production oriented stage and product oriented stage of marketing.
Distinguish between market and marketing.
What are convenience products?
Give two examples of convenience products.
Distinguish between Capital Market and Money Market.
Give one difference between Primary market and secondary market.
Give one difference between Consumer product and Industrial product.
Give one difference between Commodity market and Capital market.
On the basis of ownership, distinguish between a product and a service.
Why is it said that marketing is pervasive?
Name four types of markets on the basis of area.
"Services are not homogeneous". Justify with reason.
List any two features of a Service.
State one difference between spot market and future market.
"Today's Market Concept is known as Consumer Oriented Concept". Give a reason either for or against this statement.
It is marketing which has converted yesterday's luxuries into today's necessities. Justify for or against.
Write a short note on Social Marketing stage.
LONG-ANSWER QUESTIONS.
What is meant by the term 'services'?
Explain the main characteristics of services.
Distinguish clearly between products and services, giving examples.
In which stage of marketing is the consumer considered the king? Explain this stage briefly.
Why is marketing considered an integrated process?
Classify markets on the basis of geographical area.
Mention the main features of a product. Explain any two in detail.
Explain any two stages in the evolution of marketing.
Why are services becoming important? Give three reasons.
What is the role of marketing in a commercial organisation? Explain with reference to Indian economy.
Marketing has gone through three distinct stages. Explain them in brief.
Marketing has gone through three distinct stages. Explain them in brief.
Discuss the Sales Oriented and Product Oriented stages of marketing.
Why are services becoming important? Give three reasons.
Modern marketing has created several non-traditional markets. Explain the main types of non-traditional markets.
Modern marketing has created several non-traditional markets. Explain the main types of non-traditional markets.
Goyal Brothers Prakashan solutions for Commercial Applications [English] Class 10 ICSE 1 Markets and Marketing QUESTION BANK [Pages 13 - 17]
What is a market?
Explain non-traditional markets.
What is marketing?
Distinguish between market and marketing.
Classify markets on the basis of geographical area.
Classify markets on the basis of subject of exchange.
Classify markets on the basis of the volume of business done.
Give one point of difference between mail order shopping and teleshopping.
Why is marketing considered an integrated process?
Explain the role of marketing.
Name the stages of marketing.
In which stage of marketing is the consumer considered the king? Explain this stage briefly.
Explain any two stages of marketing.
Define a product.
Define a service.
Distinguish between consumer products and industrial products.
Explain various types of products.
Explain various types of services.
What are convenience products?
Give two examples of convenience products.
Mention the main features of a product. Explain any two in detail.
Mention the main features of a product.
Mention the main features of services.
Differentiate between a product and a service.
Give two differences between the production oriented stage and product oriented stage of marketing.
Give one difference between Primary market and secondary market.
Distinguish between Capital Market and Money Market.
Give one difference between Commodity market and Capital market.
State one difference between spot market and future market.
Solutions for 1: Markets and Marketing
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Goyal Brothers Prakashan solutions for Commercial Applications [English] Class 10 ICSE chapter 1 - Markets and Marketing
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Concepts covered in Commercial Applications [English] Class 10 ICSE chapter 1 Markets and Marketing are Concept of Market, Marketing, Types of Markets, Stages of Marketing, Role of Marketing, Meaning and Nature of Product, Meaning and Nature of Service, Difference Between a Product and a Service (With Examples), Reasons for Increasing Importance of Services.
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