Question

Explain non-traditional markets.

Answer 1

Non-traditional markets are as follows:

1. Catalogue Market: In this market, products are kept in the showroom along with a catalogue, which contains details of goods and their prices. Customers select goods after reading the catalogue and examining the samples. To attract a higher volume of sales, catalogue markets sell goods at heavy discounts. Nowadays, items like luggage, watches, home appliances, and so on are sold through catalogue markets.
2. In-House Market: Salespersons make door-to-door visits and offer products to consumers. In India, Eureka Forbes sells its vacuum cleaners and water filters through this method. This is an effective method that offers great convenience to the customer. However, it is very time-consuming.
3. Mail-order market: In this type of market, the seller mails price lists and other publicity materials to prospective consumers. After receiving orders from the customers, the goods are dispatched through V.P.P.
4. Automatic Vending machines: Vending machines sell well-known brands of products for daily use. These machines are installed at workplaces, schools, and public places. Customers insert coupons or cash into the machine and collect the product. Vending machines sell cold drinks, tea, coffee, candy, snacks, and so on. In Delhi, Mother Dairy sells milk through vending machines.
5. Telemarketing: involves selling through television. Products are demonstrated on television. Customers place orders on a toll-free number and have their products delivered to their homes through couriers. "Asian Sky Shop" is a leading company selling products by this method.
6. Network Market: In this type of market, goods are sold through a network of distributors and sub-distributors. The network provides a wide reach and reduces the cost. The customer saves the time and cost involved in shopping.