Advertisements
Online Mock Tests
Chapters
2: Marketing mix - 4 P's
▶ 3: Advertising and Brand Promotion
4: Sales and Selling Process
5: Generally Accepted Accounting Principles (GAAP)
6: Financial Accounting and Reporting
7: Banking and Bank Transactions
8: Fundamental Concepts of Cost
9: Importance of Human Resources
10: Recruitment, Selection and Training
11: Public Relations
12: Issues of the Environment
![Goyal Brothers Prakashan solutions for Commercial Applications [English] Class 10 ICSE chapter 3 - Advertising and Brand Promotion - Shaalaa.com](/images/commercial-applications-english-class-10-icse_6:eea752901d2b4c6ba18f6be5b2bef4a1.jpg "Goyal Brothers Prakashan solutions for Commercial Applications [English] Class 10 ICSE chapter 3 - Advertising and Brand Promotion")
Advertisements
Solutions for Chapter 3: Advertising and Brand Promotion
Below listed, you can find solutions for Chapter 3 of CISCE Goyal Brothers Prakashan for Commercial Applications [English] Class 10 ICSE.
Goyal Brothers Prakashan solutions for Commercial Applications [English] Class 10 ICSE 3 Advertising and Brand Promotion EXERCISES [Pages 54 - 58]
MULTIPLE CHOICE QUESTIONS.
Under which function of marketing, marketer gives special name to the product of his own company?
Packaging
Branding
Warehousing
Labelling
Which type of advertising focuses on a particular product or brand or service of an enterprise?
Product advertisement
Institutional advertisement
Revenue advertisement
None of these
Which of the following is a name, term, sign, symbol, design, or a combination of these, that identifies that maker or seller of a product or service?
Label
Co-brand
Brand
Product
Free samples is given to consumers in case of ______.
Personal selling
Sales promotion
Advertising
Publicity
The marketing outcomes of a product is known as ______.
Profit
Brand loyalty
Branding
Brand equity
Which one of the following is not a sales promotion tool?
Advertisement
Discount
Dealer contest
Consumer contest
Advertisement promotes ______.
Purchases
Production
Sales
Price
All companies strive to build ______ strength.
Brand
Image
Customer
Employee
Which of the following is not an advantage of branding?
It helps consumer to identify and recognise the product.
It differentiates the product from the rival products.
It ensures standards of quality and design to consumers.
It is not the basis of advertising and other techniques of mass selling.
Which of the following techniques of sales promotion can be used at the time of important festivals or other occasions?
Merchandise aids
Free offer
Distribution of free samples
Clearance sale
Which of these best describes the objective of sales promotion?
To generate a short-term sales increase
To allow consumers permanent discounted pricing
To reduce the amount of inventory on hand
To encourage consumers to choose one retailer as a preferred distributor
Money spent on advertisement is sheer wastage because ______.
It does not add to the utility of products and services.
Most of the advertisements are either ignored or escape the attention of consumers.
It does not add to the utility of products and services or Most of the advertisements are either ignored or escape the attention of consumers.
It does not add to the utility of products and services and Most of the advertisements are either ignored or escape the attention of consumers.
"To enhance the goodwill of the firm by promising better quality at fair prices" ______.
Is the objective of advertising
Is the importance of advertising
Is the disadvantage of advertising
It is the effect of advertising
Advertising is ______ than personal selling.
Less flexible
More flexible
Very rigid
All of these
Which of the following is/are the criticism(s) of advertising?
Unproductive
Demand shift
Monopoly creation
All of these
Publicity is ______ communication.
Formal
Informal
Direct
Indirect
The word 'advertising' means turning of ______ to something.
Desire
Attraction
Attention
Interest
Any paid form of non-personal communication about an organisation, good, service or idea by an identified sponsor is called ______.
Publicity
Public relation
Advertising
Promotion
Trade fair, seminar, workshop, fair exhibitions, etc., are most closely associated with ______.
Promotion
Price
Product
Place
Newsletters, catalogues, and invitations to organisation-sponsored events are most closely associated with ______.
Pricing
Distribution
Product development
Promotion
Which one of the following is not a sales promotion tool?
Advertisement
Discount
Dealer contest
Consumer contest
Which of the following is not concerned with price?
Advertising
Discount
List price
Margins
"It is all marketing activities which stimulate consumer buying and dealer effectiveness. The aim of it is to increase immediate sales." What is it?
Marketing
Sales
Sales promotion
Social marketing
All of the following are benefits of advertisements to customers except ______.
Employment generation
Convenience
Better quality
Lower price
Which of the following is the sales promotion tool?
Discount
Fest
High price
Repeating same product
Sales promotion activities help to create interest in new products and ______.
Stimulates demand
Satisfies customers
Time horizon
Emphasis
______ is a wide term which includes advertising, sales and personal selling.
Distribution
Warehousing
Promotion
Transportation
Promotion to marketing means ______.
Passing an examination
Elevation from one grade to another
Selling the products through various means
Selling the products in specific area
A brand is a ______.
Name
Term
Sign
A combination of all of the above
______ is any paid form of non personal persuasion and promotion of ideas, goods and services.
Advertising
Personal selling
Publicity
Sales promotion
Media which has limited coverage is ______.
Newspapers
Direct mail
Television
Radio
The value which is derived from the way the consumer perceives the brand name is ______.
Brand promotion
Brand loyalty
Brand equity
Quality control
Advertisement designed to change a lifestyle of people is ______.
Persuasive advertising
Concept advertising/Pioneering advertising
Institutional advertising
Product advertising
Informative
Reminder
The main objective of this advertising is to persuade the customers to buy a product or service or to support an idea.
Concept advertising
Product advertising
Persuasive advertising
Informative advertising
Advertising has been criticised because it ______.
Generates employemnt
Increases prices of products to the consumers
Establishes direct link between producer and consumer
Provides wider choice
______ ensures uniform standards of quality and design of products to consumers.
Selling
Branding
Advertising
Publicity
Sales promotion, advertising, personal selling and publicity are used for ______.
Place
Product
Promotion
Price
Consumer's continuous preference of a particular brand due to faith in its superiority is termed as ______.
Brand Equity
Brand promotion
Brand loyalty
Branding
In advertising, the ______ has control over the contents and the timing of the message.
Media
Customer
Competitor
Sponsor
Which one is the feature of the advertising?
Direct communication
Face to face communication
Mass communication
Verbal communication
What is the advantage of advertising to the manufactures?
Helps in raising the living standard of people.
Helps to maintain steady demand by smoothing out seasonal fluctuations in demand.
They are the main sources of income for newspapers and magazines.
Reduces possibility of cheating of consumers.
Advertisement designed to change a lifestyle of people is ______.
Persuasive advertising
Concept advertising/Pioneering advertising
Institutional advertising
Product advertising
Informative
Reminder
SHORT-ANSWER QUESTIONS.
Enumerate any four methods of sales promotion.
What is meant by 'premium offer'?
Give two objectives of advertising.
Distinguish between sales promotion and publicity.
Describe how advertising sustains the press.
Explain any two essentials of a good advertisement.
Enumerate the various promotional techniques used by business firms to boost sales.
What is 'concept advertising'?
What is brand loyalty?
Distinguish between persuasive and informative advertising.
"Advertising increases the price of products for consumers." Justify for or against giving reasons.
Name and explain the method that should be adopted to sell pulses.
What is 'concept advertising'?
It is marketing which has converted yesterday's luxuries into today's necessities. Justify giving two reasons.
What is a brand?
How brand is different from branding?
Write a short note on institutional advertisement.
Write a short note on persuasive advertising.
A branded product needs no sales promotion. Justify for or against.
'Advertising a social waste'. Justify either for or against by giving two reasons.
Write a short note on persuasive advertising.
Advertisements eliminate middlemen. Justify either for or against.
Distinguish between Advertising and Publicity.
State one difference between institutional advertising and product advertising.
Mention any two essentials of a brand.
Explain any two disadvantages of advertising.
LONG-ANSWER QUESTIONS.
What is sales promotion?
Describe the role of sales promotion.
Explain the various techniques of sales promotion.
What is advertising?
Describe the objectives of advertising.
Explain the role of branding in the Indian industry.
How does advertising benefit the society?
"Advertising is a social waste." Give reasons in support of your answer.
"Advertising is a social waste." Give reasons in support of your answer.
Write a short note on types of advertising.
Write short notes on Drawbacks of sales promotion.
Write short notes on Publicity.
Distinguish between Advertising and Sales promotion.
What stands for the acronym AIDCAM?
Explain any two methods used to popularise any brand.
Explain the features of newspapers as media of advertising.
Explain the features of posters as media of advertising.
Write a short note on brand promotion.
Explain drawbacks of sales promotion.
"Intense competition in the corporate world has led to the emergence of advertising as a vital tool for corporate survival". Do you agree with this statement? Support your answer by citing reasons.
List the advantages of using radio services as a form of advertising media.
List the disadvantages of using radio services as a form of advertising media.
Explain newspapers as a media for advertising.
What is 'concept advertising'?
Explain an industrial advertising.
Describe the role of sales promotion.
Describe the role of publicity in promoting a brand.
Explain the advantages of branding to producers.
Explain the advantages of branding to consumers.
Explain Product advertising.
Explain Informative advertising.
State any two features of advertising.
Discuss the advantages of sales promotion.
Distinguish between advertising and publicity.
Goyal Brothers Prakashan solutions for Commercial Applications [English] Class 10 ICSE 3 Advertising and Brand Promotion QUESTION BANK [Pages 58 - 65]
Define the term 'promotion'.
Name and explain the method that should be adopted to sell pulses.
What is meant by 'premium offer'?
Explain the objectives of promotional activities.
Describe the role of sales promotion.
Write short notes on Drawbacks of sales promotion.
Enumerate any four methods of sales promotion.
Define the term 'advertising.'
Enumerate the objectives of advertising.
Enumerate various advertising media to promote sales.
What is 'concept advertising'?
Describe the objectives of advertising.
Describe how advertising sustains the press.
Distinguish between institutional and informative advertising.
Explain in brief the outdoor advertising.
"Advertising increases the price of products for consumers." Justify for or against giving reasons.
Write short notes on Publicity.
Describe code of advertising by ASCI.
"Advertising is a social waste." Give reasons in support of your answer.
Explain any two essentials of a good advertisement.
Explain the advantages of advertising.
Enumerate various types of advertising.
Write a short note on types of advertising.
Write a short note on persuasive advertising.
Distinguish between advertising and publicity.
Write a short note on brand promotion.
What is brand loyalty?
Give reason either for or against the following:
"Competition based pricing is ideal for unbranded products."
Enumerate the types of brands used by business firms.
How can a business firm promote its brands?
What are the advantages of branding?
Explain the essential of a good brand.
State one difference between institutional advertising and product advertising.
Comment upon the following:
Advertising increases the price of products.
Comment upon the following:
Branding is a myth not a reality.
Comment upon the following:
Intensive competition has made advertising essential for corporate survival.
What stands for the acronym AIDCAM?
| Ryan Ltd. Took the following steps in the beginning of this year to widen its consumer base. It expanded the business operations to cover international markets and within India. It focused on Delhi. It repositioned itself as a FMCG company, offering a wide range of Modern Electronic items, and moved away from traditional marketing to non-traditional marketing. The company focused on quality control and publicity. It also introduced new advertisements featuring film stars and sports personalities. It undertook various brand promotion methods. |
- Explain any two advantages of advertising to manufacturers.
- Explain any two elements of promotion mix.
- Explain any five Non-traditional markets.
Solutions for 3: Advertising and Brand Promotion
Goyal Brothers Prakashan solutions for Commercial Applications [English] Class 10 ICSE chapter 3 - Advertising and Brand Promotion
Shaalaa.com has the CISCE Mathematics Commercial Applications [English] Class 10 ICSE CISCE solutions in a manner that help students grasp basic concepts better and faster. The detailed, step-by-step solutions will help you understand the concepts better and clarify any confusion. Goyal Brothers Prakashan solutions for Mathematics Commercial Applications [English] Class 10 ICSE CISCE 3 (Advertising and Brand Promotion) include all questions with answers and detailed explanations. This will clear students' doubts about questions and improve their application skills while preparing for board exams.
Further, we at Shaalaa.com provide such solutions so students can prepare for written exams. Goyal Brothers Prakashan textbook solutions can be a core help for self-study and provide excellent self-help guidance for students.
Concepts covered in Commercial Applications [English] Class 10 ICSE chapter 3 Advertising and Brand Promotion are Advertising and Brand Promotion, Concept of Advertising (Marketing), Types of Advertising, Objectives of Advertising, Advantages of Advertising, Criticism of Advertising, Distinction Between Advertising and Publicity, Features of a Good Advertisement, Advertising Media, Concept of Sales Promotion, Distinction Between Advertising and Sales Promotion, Definition and Merits of Brand and Branding, How to Bring About Brand Promotion.
Using Goyal Brothers Prakashan Commercial Applications [English] Class 10 ICSE solutions Advertising and Brand Promotion exercise by students is an easy way to prepare for the exams, as they involve solutions arranged chapter-wise and also page-wise. The questions involved in Goyal Brothers Prakashan Solutions are essential questions that can be asked in the final exam. Maximum CISCE Commercial Applications [English] Class 10 ICSE students prefer Goyal Brothers Prakashan Textbook Solutions to score more in exams.
Get the free view of Chapter 3, Advertising and Brand Promotion Commercial Applications [English] Class 10 ICSE additional questions for Mathematics Commercial Applications [English] Class 10 ICSE CISCE, and you can use Shaalaa.com to keep it handy for your exam preparation.
