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Questions
State one difference between institutional advertising and product advertising.
Distinguish between product advertising and institutional advertising.
Distinguish Between
Solution 1
| Institutional Advertising | Product Advertising |
| The aim of this type of advertising is to build a favourable image of the organisation rather than to promote the sale of a product or service. | The main objective of product advertising is to promote the sale or reputation of a particular product, brand or service. |
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Solution 2
| Basis of Distinction | Product Advertising | Institutional Advertising | |
| 1. | Subject matter of advertisement | A product or service | An institution |
| 2. | Purpose | To popularise the product or service | To build public image of the institution |
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Types of Advertising
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